Artisan Roaster Three Generations Quality Espresso 101 The Perfect Shot Coffee Jargon

Americans are certainly drinking more espresso every year, but not all espressos are created equal. In the category of Italian espresso, it is important to understand what Miscela d'Oro means when the company says it is an "artisan roaster" of authentic Italian espresso.

As modern artisans, Miscela d'Oro's third generation master roaster – Umberto Urbano – produces a distinctly unique, premium flavor quality with tremendous consistency thanks to a delicate balance between the use of high technology roasting systems and human intervention to correct for the subtle variations in the raw beans used to create Miscela d'Oro's special coffees.

For example, most industrial Italian espresso producers roast each type of bean separately, and then blend the roasted beans together to create the final product because their high-volume production targets require this simplified roasting process.

Unlike these industrial Italian espresso roasters, Miscela d'Oro's master roaster begins the "miscela" (the blending process) by putting green beans together first (before roasting), so the organoleptic process of mixing oils and aromas can begin creating a unique flavor profile at the very start of the coffee's life. This makes the roasting process itself much more complicated, requiring the careful skill of the roaster's tuning and intervention of the production technology to keep the final flavor consistent. In the end it is the Urbano family's belief that the final espresso has a deeper, more layered flavor profile that reflects the artisan quality of the coffee.

In a modern artisan model, the roaster himself still plays a crucially important role no machine can match: overcoming the inconsistencies of micro-roasting techniques and providing a more sophisticated final product than the typical "industrial" coffee producer.

 

 

 

 

 

 

In today's competitive global coffee market, it's important to understand that Miscela d'Oro's positioning as an "artisan roaster" has serious meaning for the company.

As modern artisans, Miscela d'Oro's master roaster produces a distinctly unique, premium flavor quality with tremendous consistency, thanks to a delicate balance of high technology use and human intervention to correct for the subtle variations in the raw beans used to create his special coffees.

In a modern artisan model, the roaster himself still plays a crucially important role no machine can match: overcoming the inconsistencies of micro-roasting techniques and providing a more sophisticated final product than the typical "industrial" coffee producer.

In terms of production methods ...

 

 

Anecdote:

One morning, David Bowie's wife Angela went up to their bedroom and found her husband in bed... with Rolling Stones frontman Mick Jagger.

Angela had just one question for her husband: "Do you want some coffee?"